Who really controls TikTok? | The Gray Area

This week, Sean talks with Emily Baker-White, author of Every Screen on the Planet, about why TikTok feels uniquely addictive, how it turned social media into a push-not-pull entertainment feed, and what happens when human editors inside the company can override the algorithm. A few days after they spoke, TikTok was in the headlines again. So they jumped on a follow-up call to unpack the latest twists in the saga of who will ultimately control the app's US-operations. Host: Sean Illing (@SeanIlling) Guest: Emily Baker-White, reporter and author of Every Screen on the Planet: The War Over TikTok The Gray Area has been nominated for a Signal Listener’s Choice Award. Vote for The Gray Area here: https://vote.signalaward.com/PublicVoting#/2025/shows/genre/thought-leadership Subscribe to our channel! http://goo.gl/0bsAjO Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com. Watch our full video catalog: http://goo.gl/IZONyE Follow Vox on Facebook: http://goo.gl/U2g06o Or Twitter: http://goo.gl/XFrZ5H